Vietnamese market is one of the fastest-growing markets in Asia, with a massive 19 million gamers. As the gaming population in Vietnam continue to grow and become more tech savvy, it is essential that a game is localized into Vietnamese.
Why game localization into Vietnamese can be considered a good idea?
It’s no secret that localizing your game into Vietnamese is an expensive proposition, but the potential benefits can make it worth the expense.
Here's a rundown on what some of these benefits could be:
- 1. Reaching a larger audience
There are around 86 million people in Vietnam that use the internet on a daily basis. This is a huge potential market of customers you can appeal to if you localize your mobile games into Vietnamese.
- 2. Increasing gamer satisfaction
Game localization into Vietnamese helps us to immerse ourselves in the game. As mentioned above, game localization into Vietnamese allows us to feel closer to the game, thus providing us greater gaming experiences. We would no longer need to worry about reading text on screen; we can now fully enjoy playing our favorite game.
- 3. Attracting new players and retaining your audience in Vietnam
Localization is the only way to attract and retain your audience in Vietnam. As we all know, before we play a foreign language, we need to learn it first. This means that if we do not have a Vietnamese translation of our game, many gamers will feel a sense of foreignness while playing it. This is why localization is so important.
- 4. Increasing your market and market potential in Vietnam
Having a Vietnamese translation of your game helps to increase your market and market potential in Vietnam. It is worth noting that the number of Vietnamese users who like or play games has almost doubled year on year (from 1.3 million users in 2017 to 2 million users in 2018). This indicates that there is a high demand for games in Vietnamese across Facebook and Facebook Messenger platforms. Therefore, the more games there are translated into Vietnamese, the greater will be the value of these translations.
- 5. Generating more revenue
Vietnamese consumers make up a significant part of many innovations and ventures, from purchasing properties to going on vacations. It is no secret that the Vietnamese people are tech-savvy and open-minded. This makes for a highly desirable demographic to reach with your game.
Localization is one of the most effective ways to expand your audience and build up your reputation as a serious player in the industry. By gaining exposure to Vietnam, you can have a positive impact on future sales and brand exposure.
With the right tactics, localization can even be a crucial part of making your mobile game popular. It’s an effective way to gain that edge over the competition and build up word-of-mouth buzz about your game.
English to Vietnamese Mobile Game Localization with Kotwel
At Kotwel, we ensure that your game will be perfectly translated into Vietnamese. Our native Vietnamese linguists at Kotwel understand Vietnam heart and soul and have the skillset necessary for successful game localization.